Last updated: September 13th, 2025

Welcome to Lina Stay. This Privacy & Cookies Policy (“Policy”) explains how Lina Stay collects, uses, stores, and protects your personal data when you access or use our website and services, including the booking of accommodations, activities, tours, transfers, and events (collectively, the “Services”). By using our Services, you consent to the practices described in this Policy.

  1. Company Information

Lina Stay is a Marrakech-based hospitality and travel service provider committed to protecting your privacy and handling your personal data responsibly. For any questions regarding this policy, please contact us at:

  • Email: contact@linastay.com
  • Phone: +212 6 62 25 10 22
  • Address: Ibn Sina Residence 6, Gueliz, Marrakech
  1. Definitions
  • “Personal Data”: Any information that identifies or can identify you as an individual (e.g. name, email address, phone number).
  • “Processing”: Any operation performed on personal data, including collection, storage, use, and deletion.
  • “Third-Party Providers”: Partners, payment processors, and service providers working with Lina Stay.
  • “Cookies”: Small text files stored on your device when you visit our website.
  1. Data We Collect

We collect personal data in the following ways:

  • Information you provide directly:
    • Full name, email address, phone number, and nationality when creating an account or making a booking.
    • Booking details including accommodation type, dates, number of guests, and special requests.
    • Billing information and transaction references when making payments.
    • Messages, reviews, and inquiries submitted through our contact forms or email.
  • Information collected automatically:
    • Technical data such as IP address, browser type, device information, and pages visited.
    • Cookies and tracking data as described in Section 7.
  • Information from third parties:
    • Data from payment processors to confirm transactions.
    • Data from social media platforms if you choose to connect or log in via those channels.
  1. How We Use Your Data

We use your personal data solely for the purposes of delivering and improving our Services, including:

  • Processing and confirming bookings for accommodations, activities, tours, transfers, and events.
  • Communicating with you before, during, and after your stay or experience.
  • Processing payments and issuing booking confirmations and invoices.
  • Providing customer support and responding to inquiries.
  • Sending promotional emails, travel inspiration, and exclusive offers (only with your consent).
  • Improving our website, platform performance, and user experience.
  • Complying with legal obligations under Moroccan law and applicable regulations.
  • Preventing fraud and ensuring the security of our platform.
  1. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Performance of a contract: To process your bookings and deliver the services you have requested.
  • Legitimate interests: To improve our website, detect fraud, and communicate relevant service updates.
  • Consent: To send marketing communications and set non-essential cookies. You may withdraw your consent at any time.
  • Legal obligation: To comply with applicable laws and respond to lawful requests from authorities.
  1. Data Sharing and Third Parties

Lina Stay does not sell your personal data. We may share it with trusted third parties only when strictly necessary:

  • Property owners and experience providers: To fulfill your accommodation or activity booking.
  • Payment processors: To securely handle transactions (e.g. Stripe, PayPal, or local payment gateways). Lina Stay does not store full card details.
  • Email and communication platforms: To send booking confirmations, reminders, and newsletters.
  • Analytics providers: To understand website usage and improve our Services (e.g. Google Analytics).
  • Legal authorities: When required by Moroccan law, a court order, or to protect our legal rights.

All third-party partners are contractually required to handle your data securely and only for the purposes we specify.

  1. Cookies Policy

Our website uses cookies and similar technologies to enhance your browsing experience. The types of cookies we use include:

  • Essential cookies: Required for the website to function properly, including session management, login, and the booking cart.
  • Analytics cookies: Help us understand how visitors interact with our site and improve its performance (e.g. Google Analytics).
  • Marketing cookies: Used to display relevant advertisements and measure the effectiveness of our campaigns.
  • Preference cookies: Remember your settings such as language, currency, and region.

You can manage your cookie preferences through your browser settings or via our cookie consent banner. Please note that disabling certain cookies may affect the functionality of the website.

  1. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this Policy:

  • Booking and transaction data is kept for a minimum of 5 years to comply with Moroccan accounting and tax regulations.
  • Account data is retained for as long as your account remains active, or until you request deletion.
  • Marketing data is retained until you withdraw your consent or unsubscribe.
  • Technical and analytical data is typically retained for up to 24 months.
  1. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, alteration, or disclosure. These measures include:

  • Secure HTTPS encryption across our website.
  • Use of PCI-DSS-compliant payment processors.
  • Restricted staff access to personal data on a need-to-know basis.
  • Regular review of our data security practices.

However, no method of transmission over the internet is entirely secure. We encourage you to use strong passwords and to contact us immediately if you suspect any unauthorised use of your account.

  1. Your Rights

Depending on your location and applicable data protection laws, you may have the following rights:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of inaccurate or incomplete data.
  • Right to erasure: Request deletion of your personal data, subject to legal obligations.
  • Right to restriction: Request that we limit how we process your data in certain circumstances.
  • Right to data portability: Receive your data in a structured, machine-readable format.
  • Right to object: Object to processing based on legitimate interests or for direct marketing purposes.
  • Right to withdraw consent: Withdraw marketing consent at any time without affecting prior processing.

To exercise any of these rights, please contact us at contact@linastay.com. We will respond to your request within 30 days.

  1. Children’s Privacy

Our Services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to delete it.

  1. International Data Transfers

As some of our service providers may be based outside Morocco, your data may be transferred internationally. In such cases, we ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection standards.

  1. Links to Third-Party Websites

Our website may contain links to third-party websites. Lina Stay is not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal data.

  1. Amendments to This Policy

Lina Stay reserves the right to update or modify this Privacy & Cookies Policy at any time. Any changes will be published on this page with the updated date. Your continued use of our Services after changes are posted constitutes your acceptance of the revised Policy. We encourage you to review this page regularly.

  1. Contact Us

If you have any questions, concerns, or requests regarding this Privacy & Cookies Policy, please contact us at:

  • Email: contact@linastay.com
  • Phone: +212 6 62 25 10 22
  • Address: Ibn Sina Residence 6, Gueliz, Marrakech

Conclusion

At Lina Stay, your privacy matters. We are committed to being transparent about how we use your data and to handling it with the care and respect it deserves. By booking with Lina Stay, you acknowledge that you have read, understood, and agreed to the terms of this Privacy & Cookies Policy.